Catalog Doctor: More Than a Look-Alike

Remember, no competitor is getting 100 percent response. If your main focus is people who aren’t buying from the competition, then you can build a solid, loyal customer base catering to the unserved needs of consumers in that vacuum.

Passion’s Power Pitch
Catalogs with an in-depth understanding of audience needs can source/develop products that are right on target. When readers react to a catalog with, “Wow, what great products,” response rates soar, and a loyal customer base is built.