Catalog Doctor: More Than a Look-Alike

The cataloger that performed the study reviewed its unique selling proposition. It then formulated a unique slant within its niche and developed a unique design and copy voice. Making the brand distinctively different increased response by 15 percent and got the book back on a growth path.

Are You No. 2, 3 or 4?
If your catalog is up against a strong, entrenched competitor, it’ll have a hard and costly time going head-to-head with the rival’s brand recognition and loyal audience. So instead, carve your own unique niche out of the market. Find that niche by looking for the unserved vacuum.