Industry Eye: Tech Talk and Catalogers’ Updates
Gomez, Dydacomp, Frederick’s of Hollywood, Bas Bleu
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Actual Experience XF also measures the differences in retail site performance caused by geographic location, or user-specific parameters, such as browser type, size of browser window, browser cache use, and first-time or repeat visitor status. The solution measures the effect each of these factors has on sales conversion or shopping cart abandonment and lets online merchants figure out which parts of their sites are responsible for any changes to the bottom line.
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