Golf (and Multichannel Marketing) The Watts Way
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JW: Be in it for the long haul. It’s very expensive, and unless you’re an established brand, there’s a barrier to entry. Newcomers have a hard time surviving with the high costs. But I remember around 2000 when everyone was predicting the catalog business was going to die, and it’s only gotten stronger. Start small. If you have a good brand and product, the model still works. You need staying power. Being able to develop an Internet site will also greatly help.
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