Going From Square Inch Analysis to Setting the Number of Pages for Your Catalog

The steps are simple: first, either a rigorous or relaxed square inch analysis of product. Second, sort your product categories into number of pages needed for each category. Third, prune the weak categories and increase the merchandise in your best categories. The optimum number of pages should be the result. Talk with your printer to find the most economical page configurations that fit your needs and you should be ready to set your page count and get printing bids.