E-Commerce Insights: 7 Ways to Find New Customers Online

5. Consider comparison shopping engines (CSEs). CSEs, including Shopzilla and Google Shopping, also can boost sales. Companies like MerchantAdvantage and SingleFeed make it easy to get your products into a number of these shopping engines, and some even provide optimization services.

A word of warning: You can’t use your regular lifetime value metrics when analyzing CSEs. The customers you acquire from these sources are more likely to purchase again from the CSE rather than directly from you.