E-Commerce Insights: 7 Ways to Find New Customers Online

4. Consider ad retargeting. More than 97 percent of first-time visitors to your site don’t buy. Ad retargeting networks present banners on large content sites, such as washingtonpost.com, to shoppers who have recently visited your site.

While you’ll also present ads to existing customers, retargeting gives you another chance to get first-time visitors to return. Companies like aCerno, Dotomi and MeritDirect (for B-to-B sites) have widely used retargeting products.