E-Commerce Insights: 7 Ways to Find New Customers Online

2. Use paid inclusions. Paid inclusion for Yahoo can boost SEO results. Companies such as Booyah Networks can take a data feed from your site, rewrite and reformat it to highlight relevant key phrases, and pass it on to Yahoo.

This feed gives Yahoo a much cleaner and clearer view of your site than it gets through spidering. The links appear in the organic search area. You pay per click, though usually only a fraction of what the click costs through sponsored search. I’ve seen paid inclusion programs produce 10 percent to 20 percent of the total sales that sites generate through their Google AdWords programs.