E-Commerce Insights: 7 Ways to Find New Customers Online

Catalogers have bypassed this strategy because it’s not as directly measurable as other online customer acquisition techniques, but you can no longer ignore it in today’s world. Take the money you would have spent to mail 50,000 to 100,000 prospects and invest it in SEO.

Don’t fall into the trap of thinking SEO is free. It’s not. It requires constant investment, mostly in labor and expertise. It’s not hard to do, though it does take patience. Use a well-respected SEO firm if you need help.