E-Commerce Insights: 7 Ways to Find New Customers Online
Going broke prospecting offline? Web alternatives can help
1. Invest in search engine optimization (SEO). SEO is the most underused means of customer acquisition for catalogers. Many pure-play Web sites acquire 70 percent of their new customers from their organic listings on Yahoo and Google. For most catalogers, this number is usually 10 percent or less — it’s even lower with their brand names removed.
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