E-Commerce Insights: 7 Ways to Find New Customers Online

What’s the one metric that tells you whether your business is likely to be successful in the future or at the beginning of a death spiral? It’s a decidedly old-school stat: the number of new customers you acquired last year.

Many catalogers responded to higher postal rates by cutting back on catalog prospect mailings because they didn’t have much choice. The current postal rates make it impossible to mail to the many lists that previously worked.