E-Commerce Insights: 7 Ways to Find New Customers Online

6. Use e-mail to promote “old-school” direct marketing promotions like friend-get-a-friend. Your customers are your biggest advocates. If you ask them to forward an e-mail to someone who might be interested in your site, many will. You can offer a small token of appreciation for doing so.

Another strategy to try includes sending recent buyers an offer to send a similar item as a gift to someone else. You’re leaving money on the table if you’re not taking advantage of these time-proven opportunities.