Prospecting: Godiva Sweetens its Valentine’s Day Deals With Social Media Insight

In addition to product selection, Godiva's Chocolate Talk community was helpful in providing the brand with information regarding the timing of Valentine's Day promotions. Coinciding with its current approach to Valentine's Day marketing, Godiva learned that women like to receive messaging about the holiday in late January, earlier than men, who want to be targeted in the days leading up to the Feb. 14 holiday, as they're more likely to be last-minute shoppers.