Prospecting: Godiva Sweetens its Valentine’s Day Deals With Social Media Insight

Godiva turned this insight into action. The retailer developed new platonic gifts for this year's Valentine's Day lineup, including chocolate message hearts with the words "HUG," "LOVE" or "I ♥ U," and bite-size gems sweetheart message truffles, which Godiva marketed to consumers as ideal for filling a candy dish to spread Valentine's Day cheer at work or home.