Prospecting: Godiva Sweetens its Valentine’s Day Deals With Social Media Insight

In an effort to optimize its marketing efforts for one of the busiest days of its year, Valentine's Day, Godiva went straight to the source for help: it tapped into its 600-member private online community, Godiva Chocolate Talk. The cross-channel retailer of gourmet chocolates and candies has partnered with Communispace, a provider of online consumer insights communities for market research, to host the online community.