Special Report: Go for the Green

Like all business activities, sustainability programs are fueled by the systems that promote the expansion of resources, activities, expertise and benefits of that particular initiative over time. Once an organization overcomes static friction and forms an environmental sustainability program, its success further solidifies the business case for sustainability, forcing C-level execs to take note and warm to a broader range of potential activities. Increased confidence and commitment expands the program's resources and allows the scope of sustainability efforts to broaden, building momentum for a company's sustainability activities.