Check it Out: Go Big or Go … Shopping?

Here's how the site works: Consumers buy "Shopcubes" for the chance to win prizes — e.g., electronics, jewelry, video games, etc. — and a dollar to go shopping for every dollar they spend. After they've bought their cubes, consumers enter for the chance to win prizes by placing their cubes (they do so by clicking on available boxes) in the prize image. After all cubes within a prize image have been filled, the game begins with a randomly selected, bracket-style shopping tournament. Some of the most popular prizes have been Coach handbags, Apple TVs, Amazon.com gift cards and tablets.