Ways to Measure Your Site’s True Metrics

“What’s been exciting for us is that we’ve discovered that Lillian Vernon.com has attracted more men and a younger demographic to our company,” says Hochberg. “These types of people tend not to turn to our [print] catalog.”

What to Measure

Not only is the Web a measurable medium, but its data usually can be analyzed within minutes after being recorded. You’ll want to focus on key metrics that match your objectives and analyze your site visitors’ behaviors.