Ways to Measure Your Site’s True Metrics

Cataloger Lillian Vernon used Fireclick to help determine which of its Web site’s customers are new, which are previous buyers and how much they order, notes David Hochberg, vice president of public relations at the catalog company.

Lillian Vernon’s extensive customer opt-in e-mail service, affiliate programs and online portal relationships with sites such as MSN have helped entice a new demographic uncovered by metrics provided by Fireclick.