Ways to Measure Your Site’s True Metrics

ASP solutions such as Fireclick’s NetFlame offer metrics that range from simple measurements of site traffic, to more robust reports that detail conversion rates, revenue by different product categories and sub-categories, and conversion and shopping-cart-abandonment rates.

Today’s trends veer toward using ASPs to track metrics. “The market is clearly moving from the software model to the ASP model for many good reasons,” says Fireclick’s O’Brien. “Traditional software packages are run against log files from Web servers to produce reports and data. This means someone at the catalog company must assemble these files, sanitize them, run the software and distribute the reports.”