Ways to Measure Your Site’s True Metrics
Go beyond server logs.
Today, more powerful tools are available to measure campaign success, customer experience, e-commerce activity and overall return on investment (ROI).
“Online businesses have tremendous advantages over their offline counterparts,” says Steve O’Brien, vice president of marketing at Los Altos, CA-based Fireclick (www.fireclick.com), a provider of analytics solutions for catalogers such as Lillian Vernon, J.C. Penney and Victoria’s Secret. “Aside from the cost benefits of running a business or division with fewer physical assets and employees, online businesses have an added advantage in the information they can gather regarding the behavior of customers, prospective customers and lost customers.”
Related Content
Comments
