Ways to Measure Your Site’s True Metrics
Go beyond server logs.
Whichever metric tool you choose, at least you should be able to learn the number of orders that were generated and how much revenue was brought in from each marketing campaign, based primarily on clickstream data.
Aggregate statistics that show you the products on your site that were viewed the most, were added to the most shopping carts, were removed from the most shopping carts and were abandoned in carts can help you, for example, determine what items may be attracting attention but not generating revenue, says O’Brien.
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