Go Beyond Points for Retail Customer Loyalty

Who's Doing Well Without Points?
These retailers are gaining leaps and bounds in customer loyalty without the legal/fiduciary responsibilities of issuing promotional currency in the form of points: REI; My Starbucks Rewards; PETCO PALS; SuperFresh Live Better Wellness Club Card.

How Can You Do Well Without Points?
Here are five methods that can help you develop better customer relationships and increase loyalty — all without tracking points.