Customer Retention: GNC Rewards its Loyal Customers With New Member Pricing Program

GNC, the nation's largest specialty retailer of health, wellness and sports nutrition products, launched a new member price program nationwide in April. The rollout of the program followed a nearly two-year test-market campaign in select cities, including Kansas City, Pittsburgh, New York and Chicago. The test campaign yielded higher store traffic, increased revenues and strong margins in those cities, making the decision for GNC to expand the program nationwide an easy one.