How the Cloud Gives Small Retailers Advantages the Big Guys Have Long Enjoyed

Users of the PayPal app can program devices to "check in" to their favorite stores and even accept payments automatically for specific retailers, all without removing their devices from their pockets. In short, they can give themselves a shopping experience that's entirely hands free.

Beacon technology lets retailers personalize each consumer's shopping experience even more. For instance, whenever a shopper checks in using their PayPal app, the retailer will be able to view their name and purchase history with their brand. This paves the way for meaningful interactions and better customer service — and a quicker coffee in the morning.