How the Cloud Gives Small Retailers Advantages the Big Guys Have Long Enjoyed

The idea of paying for items using a smartphone isn't a novel concept. In fact, for quite some time now, PayPal has been offering check-in capabilities that allow customers to pay using their phone, eliminating the need for cash or credit cards.

It gets better. PayPal has gone one step further in making the customer experience even easier thanks to Beacon, a low-frequency Bluetooth technology that enables customers to pay for their merchandise without even taking out their phone.