How the Cloud Gives Small Retailers Advantages the Big Guys Have Long Enjoyed

Indeed, one of the coolest things about the cloud revolution is the power it puts into the hands of independent retailers.

Big Data for the Little Guy or Gal
We know how data works online. Google Analytics is an incredibly powerful tool for online retailers. Understanding how many anonymous visitors land on a website and how many of those convert into paying customers can give webmasters valuable, real-time feedback on how changes to a website affect conversion rates.