Case Study: Digital Gift Cards Produce Increased Sales for Home Depot

Customizing the Gifting Experience
With a traditional plastic gift card, personalization isn't possible to the extent it is with a digital version. This is one of the many reasons Home Depot was attracted to CashStar's digital solution — it could personalize the gifting experience. Customers can add a message to their Home Depot e-gift card, upload images to it or record a video for it.