Case Study: Digital Gift Cards Produce Increased Sales for Home Depot

"When CashStar's e-gift cards came along, we took what we thought was a very good program and made it better," says Spencer Allen, director of incentives at Home Depot. "We take new ideas beyond what was initially in scope."

Speed Extends Selling Seasons
The speed in which digital gift cards can be delivered has enabled Home Depot to extend the selling season around the holidays. Consumers no longer have to worry about meeting a shipping deadline to send gift cards. Instead, e-gift cards can be bought and sent no matter the date or time. With gift cards the No. 1 most requested gift at Home Depot, that equates to a lot of sales that might not otherwise have happened.