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Joe Keenan
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Realizing that e-commerce was a growth channel and digital gift cards were a better solution — they're easier to transport and send vs. plastic gift cards — Home Depot quickly acted on this opportunity. After researching the marketplace for a digital gift card vendor, Home Depot chose CashStar in early 2009. Nine months later Home Depot went live with its digital gift card program.
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- Companies:
- American Express
- Home Depot
- People:
- Spencer Allen
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