Case Study: Digital Gift Cards Produce Increased Sales for Home Depot

Realizing that e-commerce was a growth channel and digital gift cards were a better solution — they're easier to transport and send vs. plastic gift cards — Home Depot quickly acted on this opportunity. After researching the marketplace for a digital gift card vendor, Home Depot chose CashStar in early 2009. Nine months later Home Depot went live with its digital gift card program.