
By
Joe Keenan
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PROBLEM: Home Depot sought to increase sales of its gift cards.
SOLUTION: Contracted with a digital gift card company to upgrade its gift card program.
RESULTS: Since launching its digital gift card program in October 2009, Home Depot has realized increased sales and a higher customer retention rate from the channel.
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- Companies:
- American Express
- Home Depot
- People:
- Spencer Allen

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