Getting Seasonal Staff Up to Speed

This holds true all year long, but a knowledgeable retail staff is even more critical when the holiday shopping season arrives. After all, according to the National Retail Federation, some retailers make up to 40 percent of their annual sales during the busy holiday season.

A well-trained and engaged holiday sales staff can keep consumers sane and business humming at a time when chaos seems to rule. However, creating such a holiday sales staff is no easy task. Many holiday sales associates view their role as temporary and lack a passion for their job. One of the keys to overcoming this is helping them gain greater knowledge on the products and services they're selling. This increased knowledge will lead to improved confidence and a desire to perform at a higher level.