Getting to Page 1 of SERPs

However, lower pricing actually hurts results for targeted product searches. For example, search for a "Ninja Blender" had pricier blenders on page one, while lower-priced blenders and accessories appeared on page two or later.

Now that the holiday shopping rush is over, the beginning of the new year is a good time for retailers to review on-site search rankings, content quality, product assortment, product naming and product purchase associations to improve discoverability and increase sales.