Getting to Page 1 of SERPs

Video provides another boost in search rankings. Only 6.6 percent of items without video land on page one, and only 7.9 percent on page two. However, customers can be turned off if a video takes too long to load once they come to a retailer's site.

Interestingly, price is a relatively unimportant factor is general searches, with items found on page one and page two having about the same prices as items found on page 10.