Getting to Page 1 of SERPs

According to a study conducted by Chikita Insights, more than 91 percent of Google e-commerce referrals come from first page search results. Only 2.3 percent of referrals come from products that appear after the second page.

Google determines search rank through an algorithm that includes keywords, listing quality and reviews, and having the product in stock, so it's important for retail marketers to optimize the use of each of these factors on their product pages. Products with all of these attributes will land on the first two pages 25 percent of the time, while failing to have just one of these likely pushes it to the third page or later.