Getting to Page 1 of SERPs

The continuing shift to e-commerce and the dominance of Google as the preferred search engine makes understanding the best way to get to page one of the search engine results pages (SERPs) critical to improving sales in 2015.

Underperforming product pages are wasted space on a company's website. Companies invest the same resources to maintain and update poor-performing pages as they would with superior performing pages, so the need to optimize pages is clear.