Look Out!

Higher-end graphics, such as animated GIFs and Flash presentations, also have been tossed on the digital trash heap. In fact, any placement of Flash in an e-mail message received in Outlook 2007 merely shows up as an “X.”

Such restrictions spell trouble for catalogers like Steichen’s Sporting Goods, Salomon and Girlz Clothing/Citrus Motorsports (see e-mail samples above and on Pg. 31). In these cases, Flash content won’t render correctly in Outlook 2007. Instead, an “X” will appear in the e-mail where Flash animation should be if they repurpose Flash content in an e-mail marketing campaign.