Get Your Money’s Worth From Multibuyers

5. Following each merge, create a file of multis that will remain unused in the two or three mailings resulting from the merge. Assuming that another major merge follows within two to three months, provide this file to each of the co-ops as an additional suppress file prior to the creation of models so you don’t again get those names in the new models. Place the file into the next merge, mail it to exhaust all mailing rights, and track the results. While recency will have been reduced, it’s likely these super multis will still perform.