Get Your Money’s Worth From Multibuyers
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John Lenser
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2. Think twice about joining more than three of the present co-ops. Just like lists, test the models from each of the co-ops. If a specific co-op can’t provide superior results on a consistent basis, drop your membership. Keep in mind that the more co-ops you join, the more other catalogers will mail your own buyer file. Don’t continue membership unnecessarily.
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