Get Your Money’s Worth From Multibuyers

With the advent of several co-ops, the creation of multibuyers in merges is compounded. When models are created for a mailing at more than one co-op, a substantial portion of the names from each model will indeed be duplicates. After all, most co-ops have the same members and are searching for prospects most likely to provide you with high response. The co-ops also are most likely to put the very same mailing lists into many of your models that you yourself are renting and have added to the merge. The net result: excessive multis.