Get Your Money’s Worth From Multibuyers
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John Lenser
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This particular client was a member of five cooperative databases. A merge/purge was performed for each monthly mailing, and models from all co-ops were placed into each merge/purge along with outside rented lists. The multibuyers created between each of the cooperatives, as well as between co-ops and outside lists, simply were placed in a low priority in the next monthly merge and, predictably, allowed to create new multis.
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