Get Your Money’s Worth From Multibuyers

Obviously if you had more than one co-op do a Balance model for a drop, you would again recieve duplicate names. Therefore, you can do a balance with only one co-op at a time.

Some mailers will do a Balance model after the merge for the intial mail date, particularly if they’re short of names. It’s more common to do a Balance model for the second or third mail date following a merge to add to the available quantity of names needed to meet circulation objectives and to get more recent names delivered just prior to the mailing.