Get Your Money’s Worth From Multibuyers

Conclusion

Overall, the creation of multis in a merge is fundamentally a good thing. It identifies names most likely to provide high response, even in multiple mailings. But as we all know, good things carried to excess can become negative.

Creating excessive multis that remain unmailed is a waste of your financial resources. The above techniques will allow you to not only gain the benefit of creating high-response multis, but allow you to mail every name for which you’ve paid.