Ask the Right Questions to Get Your Metrics Positioned

Q7. If you could select a perfect partner or new parent company, what resources would either of them best bring to you (e.g., qualified prospect names, economies of scale in freight out, catalog production, etc.)?

Marketing, Prospecting

Q1. What percentage of your total mailings are to prospects? (Note: Although this varies by business size, product line and the amount of Web marketing done by the cataloger, it generally should be 35 to 60 percent for companies whose 12-month customer list is growing.)