Ask the Right Questions to Get Your Metrics Positioned

Q4. What are your total sales and gross profit dollars from exclusive items over the past few years?

Q5. Same question for your import program: Are the resources in place to expand the percentage of imports you sell? Are the people you work with overseas agents or your employees?

Q6. Who are your top two competitors? If they’re larger or have greater growth, what resources do they have that you don’t?