Update, Upgrade, Convert
Reach prospects and customers more effectively by getting in sync with technology across your available channels
Stevens recommends that B-to-B catalogers who want to improve the effectiveness of their contact strategies in 2008 should consider the following:
✍ sharpen contact strategies based on buyer preferences and ROI;
✍ pay deep attention to data hygiene, keeping data clean; and
✍ conduct “data discovery” to identify new contacts in each account.
- Companies:
- Altman Dedicated Direct
- Touch Of Class
Related Content
Comments
