Get Social, But Be Accurate

In their quest for multichannel success, merchants are under constant pressure to better manage their product information. As product information remains in separate silos across enterprises, there's extra work in managing and approving the information, increased risk of errors, and delays in product introductions. This not only wastes thousands or millions of dollars, but also prevents efficient marketing, sales and customer support. Centralizing product information will help organizations tailor multichannel marketing campaigns and special offers quickly and efficiently across global markets.