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Joe Keenan
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Let me put it in terms that most everyone can relate to: Black Friday is the turkey of holiday shopping events — it’s not Thanksgiving without turkey or Black Friday; Cyber Monday and Small Business Saturday are the stuffing and mashed potatoes, trusted sides that consumers have come to rely on and look forward to; and Green Tuesday is the cranberry sauce. Yeah, it has a place at the table, but is anyone rushing to dig into the cranberry sauce when they can fill up on turkey, stuffing and mashed potatoes? Not me at least. By the time Green Tuesday rolls around you’re likely to find me asleep on the couch with a shopping-induced coma.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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