Check it Out: Get Ready for Green Tuesday 2012

Growing Marketplace for Green Goods
Green Tuesday is tapping into a growing segment of the consumer population — those interested in buying environmentally-friendly goods. Consider that 72 percent of U.S. consumers believe it’s important to buy from green companies and 30 percent say they plan to spend more on green products in the next year, according to findings from the 2011 Global Green Brands Study conducted by WPP agencies Cohn & Wolfe, Landor Associates and Penn Schoen Berland Associates, as well as independent sustainability strategy consulting firm Esty Environmental Partners.