How Google Knowledge Graph Search Impacts Retailers

As consumers have become more comfortable sharing personal information online, Google continues to learn more about each user. Eventually this information may end up in the Knowledge Graph for applications to reference and use to reason about the world and the people who live in it.

Still unconvinced? Take a look at Google Now. This new tool will help you manage your day by blending your data into one coherent stream of information. This application may become the ultimate advertisement machine, providing relevant ads in context.